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Video Timeline:
0:01 Introduction to Doemeuil Fabric Collections
0:12 Amadeus 365 collection
0:22 Explanation of compact weft yarns
0:48 Advantage of British milled fabrics
1:05 A British setting makes fabrics more dense
1:35 Choosing a proper tie
1:45 Madras Checks sport coats
3:25 Versatility of the sport coat
3:35 Dormeuils aesthetic and sensibility is for the 35-50 year old genrally
4:15 Fabric selection
4:30 Conclusion
Raw Transcript:
Luke: Sure thing. Leading on to the Amadeus 365 jacketings, the same concepts made with a compact weft yarn which – just to explain what compact yarn is – it’s a yarn that is finished and spun, and stretched just a little bit so it compacts all of those vibrant fibers into the yarn and make it even stronger, and even finer. So, you get an increase in strength, an increase in the finess of the fiber and the yarn, and therefore you can weave the fabric a lot tighter. Again, the big advantage with a British milled fabric is English setting, which is the density of the cloth, the way they loom and set up before weaving is dramatically more dense than Italian setting. Of course, the Italian setting is lovely for very, very soft fabrics, and a lot of people like that, the British setting tends to make the fabric a little denser, and a little more solid. But the advantage to that is you get great dimensional stability over time, so the fabric holds its creases, as well as having crease resistance through a longer period of time, and the fabric does not start to set after many, many, wears and many, many dry cleans. It maintains its dimensional stability and integrity for many, many years.
Sean: Great. Let’s try to get a tie up there to show everybody the outfit that we can put together.
Luke: Sure thing. Some of these you’re putting up here – the Madras Checks – are very, very fashion forward.
Sean: Yes.
Luke: You’ll probably see this in the stores and throughout the world in 2 years time. This is really fashion forward.
Sean: Is that right?
Luke: Absolutely. The Madras Check in particular, the Micro Checks, and the Micro Houndstooth, should I say, are very, very fashion forward designs, as well as some great classics in the collection for a gentleman who’s not looking for something so contemporary.
Sean: Great. I’m trying to find a tie that works with that, but need to find a solid, but they get the point. So yes, that’s a great looking collection there, and there’s a lot of great looking sport coats to choose from and this – I’m sorry?
Luke: Sorry. I was going to say, those people who have been fortunate to go to Premier Vision have seen some of these fabric developments, and the advantage that Dormeuil has is because we’re a mill, we can put out these designs before they’re available to the rest of the world – which will probably be in the Spring of 2014, Spring of 2015.
Sean: Is that right?
Luke: That’s when most of the designs will be seen in the more mass produced mills – once they’ve seen how this is responded to, the top designers throughout the world who are gravitating towards us.
Sean: Wow. Yes, these are beautiful fabrics.
Luke: That’s a fantastic looking jacket.
Sean: Yes, and they come in the navy, the gray, and so there’s this nice – nice different colors there. Okay, great.
Luke: I was going to say also, Sean, what’s nice about Dormeuil’s design, aesthetic and sensibility, is if you look at this particular jacket, this can be worn with a pair of white trousers, a pair of gray trousers, can be dressed up very formally, but also looks fantastic with a pair of jeans. So the Dormeuil aesthetic now is for this young man who is between 30, 45, 50, and he travels throughout the world and has the ability to dress up his outfit and dress down his outfit to suit his lifestyle. So he can get off a plane, he can go to a formal dinner, and still have Dormeuil in his wardrobe every step of the way.
Sean: Fantastic. Put a gray up there.
Luke: And this is very much the trend, gentlemen having beautiful jackets that they can wear with a variety of looks – formal and informal.
Sean: Yes, very nice. Okay, great. And so everybody can see, there’s quite a few fabrics to choose from in this collection, some tight checks, and small windowpanes, and solids. Very nice. Okay, anything else on this collection, so we move on to the third.
